Refresh Car Wash

Brand design + Mural (2025)

Refresh Carwash needed a brand that felt different from the typical self-service car wash experience.

Rather than focusing solely on cleanliness and convenience, the identity was built around the idea of a reset. Calm colours, approachable illustration, environmental graphics, and tactile brand touchpoints worked together to transform a routine task into something more considered, creating a space designed to feel simple, reassuring, and refreshingly human.

THIS IS HOW
We BUILT IT

Client: Refresh Car Wash. Producer: Melaine De Wet Creative Director: Lené van Heerden. Brand Designer + Illustrator: Deoné Rabé
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