Breastcancer

Medical Explainer (2022)

Joining a clinical trial is one of the harder decisions in a breast cancer diagnosis, and most of the hesitation traces back to misinformation rather than the trials themselves. Breastcancer.org needed five of the most persistent misconceptions corrected clearly enough to change minds, without adding weight to an already heavy moment.

Five misconceptions, communicated in five distinct beats where clinical language was translated into pacing and characters made simple enough to sit with, in under three minutes.

THIS IS HOW
We BUILT IT

Client: Breastcancer.org. Production Company: Freshfly. Representation Agency: Masters & Savant. Direction: Daniéla de Lange, Lené van Heerden. Art Direction & Illustration: Lené van Heerden. Animation: Daniéla de Lange, Lené van Heerden.
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