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Fruit of the Loom – Boy’s Fashion Fleece – We Are Batch
15718
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Fruit of the Loom – Boy’s Fashion Fleece

Fruit of the Loom’s contrast color block detail fashion fleece active wear
provides ultimate comfort with it’s super soft fleece.

The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom’s boy’s fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.

Storyboards & style frames

Fruit_of_the_Loom_Boys_SF_1
Fruit_of_the_Loom_Boys_SF_2
Fruit_of_the_Loom_Boys_SF_3
Fruit_of_the_Loom_Boys_SF_4
Fruit_of_the_Loom_Boys_Dance
Fruit_of_the_Loom_Boys_Gear
Fruit_of_the_Loom_Boys_Hanged
Fruit_of_the_Loom_Boys_Igloo

Credits

Client:

Fruit of the Loom

Studio:

We Are Batch

Animated by:

Daniéla de Lange

Agency:

CPB Group

Directed by:

Daniéla de Lange

Year:

2018

Art Direction & Illustration:

Nuria Boj Negrete

Sound Design:

Mt. Wave Music

Category:

Animation and Illustration